Centralization—it’s the latest buzzword in mutlifamily, but it’s also a concept that has the potential to change how our industry operates.
In this conversation on PropTalk by ResMan, HappyCo’s CEO, Jindou Lee, joined Inhabit IQ’s Chief Experience Officer, Elizabeth Francisco, for a conversation on the role of centralization in multifamily.
Some of the topics Jindou and Elizabeth discussed:
- How AI can turn maintenance technicians into Iron Man
- How to deliver exceptional service via centralization to keep your resident satisfaction rates up
- How to attract top talent to support new construction in the industry
“There should be some ways that we glorify the maintenance technician position—it’s cool to be a maintenance tech!”
Jindou Lee | CEO & Founder, HappyCo
Don’t have time to watch the full hour-long episode? Check out our top takeaways:
- There’s an opportunity in multifamily right now to centralize virtually every function. Jindou believes that centralization is the key to driving a very lean, efficient organization from maintenance to leasing to accounting, and everything in between.
- At first, centralization might seem daunting—it’s a fairly new concept, and change in multifamily is always hard. But, we have such gross inefficiencies in our operating models today, and multifamily owners and operators should be jumping on strategies that can make their employees’ day-to-day significantly better.
- In 2023, you still have apartment communities that are running on pen-and-paper processes. What’s changed is the urgency that owners and investors are placing on becoming more efficient.
- The traditional staffing model for maintenance isn’t working anymore. While you still need some presence onsite, we’re seeing a rising number of floating technicians and specialists who bounce across properties in the same region.